In this episode of the State Bar of Texas Podcast, host Rocky Dhir welcomes marketing professionals Amanda Sexton and Zack McKamie to discuss effective marketing strategies for law firms. They talk about SEO tactics and what lawyers need to know about developing an advertising approach that makes sense for their individual law firm. Later, they take a deep dive into the ethics of lawyer marketing, AI considerations, social media usages, and much more.
Amanda Sexton is the founder of FocusWorks Marketing, where she uses the power of digital marketing to grow brands and businesses. For the past 14 years, Sexton has shaped brand development, created award-winning content, driven social media strategy, and built communities for everything from small businesses to global brands.
Zack McKamie is the vice president of marketing at Androvett, where he leads integrated marketing strategies for legal industry clients, professional services firms, and related businesses. Since joining the agency in 2010, he has helped a wide range of businesses develop comprehensive and impactful marketing strategies to help them stand out, reach the right audiences, and positively impact the bottom line.
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The State Bar of Texas Podcast is produced in association with the Legal Talk Network.