The State Bar of Texas received a Luminary Award for Excellence in Electronic Media and the Dallas Bar Association won one for Excellence in Special Projects at the National Association of Bar Executives Communications Section Workshop, held last week in St. Louis, Missouri.
Each year the workshop brings together bar associations from across the country to network, learn about new industry trends, and recognize their communications and marketing projects from the past year.
The State Bar received its award for a social media photo contest named #LawyerVacay. In the contest, attorneys were encouraged to share on Twitter, Instagram, and Facebook photos showing how they spent their time recharging during the summer in an effort to promote a healthy work-life balance. Individuals submitted or posted photos and each of the bar’s social media platforms saw increased followers. The project received coverage on Law.com and Above the Law.
The Dallas Bar Association was honored for a special project, its North Texas Giving Day social media campaign. The goal of the project was to raise funds for the bar’s annual Equal Access to Justice Campaign, which provides free legal services in Dallas County through the Dallas Volunteer Attorney Program. In one day, $117,770 was raised.
Find our more about the other award winners on the NABE website.