The State Bar of Texas received a national award for communications related to its 2022 elections.
The National Association of Bar Executives Communications Section on September 23 awarded the State Bar of Texas a 2022 Luminary Award for Excellence in PR/Marketing/Social Media Campaigns in the large bar category.
The State Bar deployed a multimedia campaign to promote participation in the 2022 bar elections. Voting took place from April 1 to May 2 and included races for State Bar of Texas and Texas Young Lawyers Association presidents-elect and district directors.
The campaign emphasized the importance of Texas lawyers’ unique system of self-governance and included design of a logo, articles and advertisements in the Texas Bar Journal, mass email messages, website and social media content, and two virtual candidate forums, including a forum recorded as an episode of the State Bar of Texas Podcast.