Once upon a time, if you mentioned the topics of "social media" and "contract clauses" in the same sentence to entertainment industry big shots, they would associate it with a way to limit entertainers from discussing their projects on social networking platforms. But fast forward a few years to 2013, and now studios, agents, and talent in the entertainment and sports realms regularly sit down to negotiate how much social media activity the actor or athlete will be required to engage in. What accounts for the change in attitude?… Continue Reading
