Today, quality optimized content is essential for gaining visibility, attracting a wide range of site visitors, and ultimately, putting your brand above the competition. Increasingly, industry experts in search engine optimization (SEO) are attributing value to high-quality blog content and talking to its ability to increase a company’s online presence.
The process of coming up with unique, relevant blog topics can be a challenge—but it doesn’t have to be. Outlined below are some easy, effective techniques for finding creative blog topics.
Prep-Work for Blog Topic Research
With a little bit of knowledge and prep-work, you’ll be on your way to creating spectacular content in no time. Preparation is key, as it will help you establish a solid foundation for the type of content you’re looking to write. Let’s look over some key considerations to focus on when planning for blog topic research:
- What’s your industry? This may seem self-explanatory, but you need to know the ins and outs of your industry before beginning topic research.
- Who’s your audience? Content that isn’t crafted with a specific audience in mind is not going to get you very far.
- What’s your objective? Blog posts can serve a variety of objectives and attract customers at various points in the sales funnel.
Once you’ve done some initial research, you can start diving into some effective techniques for finding content ideas. Three great strategies for compiling a list of blog topics include:
- Using Google News
- Looking through related searches
- Conducting competitor research
These three strategies are a great way to get started with blog topic research.
Research Content Ideas in Google News
A great strategy for coming up with creative blog topics is to conduct research in Google News. The topics and articles being shared in the news provide valuable insight into the kind of content that searchers are looking for.
Additionally, you can use filters within Google News to narrow your search to a specific time frame. This allows you to truly get a hold of what the current landscape of content is like on the web and create thought-provoking content your audience will read.
Use Google’s Related Search Tool
Google’s “related search” tool is one of the most overlooked yet valuable tools for coming up with blog topics. Every time you conduct a Google search, the search engine will populate a list of related keywords at the bottom of the results page. These suggested keywords are phrases that Google considers to be “highly related” to your initial query. Using these phrases and keywords is a great way to develop a list of valuable blog topics.
Conduct Competitor Research
Conducting competitor research is a great strategy for gaining insight into your industry and the kind of content that your consumers are interested in. Once your competitors have been identified, take some time to delve into their blog content. You can use the topics on your competitor’s blog as a starting point for your own content, but you should find ways to make your content introduce unique value to the topic.
Results-Driven Blog Topic Research Techniques
At Market My Market, our content team uses these research strategies to create engaging blog topics that attract our clients’ preferred audiences. If your marketing team is trying to prioritize blog content, consider trying these strategies to boost your organic traffic and increase your online visibility.
Our team at Market My Market is composed of strategists, writers, thinkers, and learners united by a love for fresh content. To learn more about our innovative approach to content marketing, contact us for a free consultation.