Gov. Greg Abbott signed SB 1189 regarding television attorney advertising, which is effective September 1, 2019.

The bill includes prohibitions for certain types of television advertisements and certain prohibitions on how advertisements may be presented, the usage of federal or state government agency logos, and the usage of the word “recall” unless an official recall has been issued.

Each advertisement must include, both visually and verbally, at the beginning of the ad the following statement: “This is a paid advertisement for legal services.” Each ad must also identify the sponsor of the ad and identify the manner in which legal services will be provided to a person responding to the ad.

Any advertisements soliciting clients who may allege an injury from a prescription drug approved by the U.S. Food and Drug Administration must include, both visually and verbally, the following statement: “Do not stop taking a prescribed medication without first consulting a physician.”

For more information about attorney and law firm advertising, solicitation communications as required by Part VII of the Texas Disciplinary Rules of Professional Conduct, and the State Bar of Texas’ Advertising Review Department, go to