Attendees at the ABA TECHSHOW 2015, held April 16-18 in Chicago, Illinois, had the opportunity to learn from tech-savvy lawyers and professionals and see the latest products and services from exhibitors. Below is a recap of select sessions, along with tips gleaned from panelists.
Online reputation management
With the growing number of consumer review sites like Avvo, Martindale-Hubbell, and Yelp, lawyers need to be on their A-game regarding their online presence. “At some point, it’s becoming more likely that people are going to write something about you online,” said panelist Gyi Tsakalakis, co-founder and director of AttorneySync, during “Shaping Your Narrative—Online Reputation Management.” One of the most important steps in protecting an online reputation is being aware of what’s already out there. Sites like getfivestars.com, en.mention.com, and Google Alerts are helpful services, he noted.
Have a bad review? Don’t panic—and certainly don’t be combative or defensive. “When you start arguing and getting defensive, you put a spotlight on that negative review,” said panelist Allison Shields, president of Legal Ease Consulting Inc. Instead, she said, be brief and show concern. “You’re really not responding to the person who is giving you the negative review. What you’re really doing is responding so that other people who see that review will see how you responded.” Shields also stressed the importance of staying mindful of local ethics rules and confidentiality expectations when replying to reviews.Continue Reading...